Three-Point Landing Pages

Posted on by Chief Marketer Staff

From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who’s building all the landing pages those prospects are pulling up to?

Often the front end of a marketing campaign can be put together easily, says Joseph Rizzo, president of iNeoMarketing, Herndon VA.

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