la-croix-packaging.175

Posted on by Patty Odell

Marketers disliked this La Croix design. However, the discovered that consumers loved it.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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