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Posted on by Patty Odell

Concern over the impact of threats from more agile competitors saw the biggest year-over-year increase, jumping from 67% to 75% last year—ANA

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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