sherlock holmes laptop computer silhouette

Posted on by Beth Negus Viveiros

Sherlock Holmes laptop computer silhouette in studio on white background

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.