coca-cola-esports

Posted on by Patty Odell

Coca-Cola reps keep an eye on live viewing parties for its sponsorship of Riot Game's League of Legends World Championships.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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