‘The Facebook Problem’: Brands Have Forgotten About Integrated Marketing Communications
Facebook marketing is the subject of countless articles, blog posts and studies these days. The social network, which welcomed more than 144 million unique visitors in February, has been hailed as an effective channel by some, while others scorn it as a waste of money. But “the Facebook problem” is this: “brands have forgotten about integrated marketing communications,” writes Bryan Nagy for Social Media Today.
Brands have slowly turned Facebook from being a cog in their overall marketing plans to the very core of their marketing strategies. They need to be reminded that Facebook is a single marketing channel, one that’s part of a bigger umbrella
