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Bond Brand Loyalty Webinar Featuring Forrester Research:
The Future of Loyalty in the Age of the “Known” Customer

April 28th 2016, Time: 1:00 pm EDT, 10:00 am PDT

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.