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CONGRATULATIONS TO THE 2015 PRO AWARDS FINALISTS…..

REGISTER TODAY FOR THE PRO AWARDS GALA & PROMONEXT http://www.promonext2015.com

 

Best Age-Targeted Campaign
Kid Cuisine’s Augmented Reality
AGENCY: Epsilon
CLIENT: ConAgra Foods
Kids vs. Pros
AGENCY: Catapult
CLIENT: Capri Sun
The SpongeBob Movie: Sponge Out of Water
AGENCY: Nickelodeon
CLIENT: Paramount
 #UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
Best B2B Campaign
Nationwide Selling Season
AGENCY: Wilde Agency
CLIENT: Nationwide
The Bosch Xperience
AGENCY: FUSION Marketing
CLIENT: Bosch
Before It’s Too Late
AGENCY: Cars.com
CLIENT: B2B Brand
 Know Your IBM
AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: IBM
Best Brand Awareness Campaign
Share A CokeTour 2014
AGENCY: Momentum Worldwide
CLIENT: Coca-Cola
Ghostbusters 30th Anniversary
AGENCY: Sony Pictures Home Ent
CLIENT: Ghostbusters
#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
 Vodafone New Year’s Eve

AGENCY:
Wasserman
CLIENT: Vodafone

 

Best Buzz
Arby’s Meat Mountain
AGENCY: Alcone
CLIENT: Arby’s
On the Set with Vikings at Comic-Con
AGENCY: Civic Entertainment Group
CLIENT: HISTORY
The Forum Record
AGENCY: Pop2Life
CLIENT: The Madison Square Garden Company

Slurpee Mustache Straw

AGENCY: TPN
CLIENT: 7-Eleven
Best Campaign on a Budget (under $250,000)
Goya By Numbers
AGENCY: Arnold Worldwide
CLIENT: Santander
Atari
AGENCY: Erwin Penland
CLIENT: Denny’s.
Mike’s Millionth Fan
AGENCY: Trisect
CLIENT: Mike’s Hard Lemonade

Pepsi Throwback Challenge

AGENCY: PGW Experience
CLIENT: Pepsi
Best Cause-Based Campaign
100 Years Of Good
AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea
ComEd Icebox Derby
AGENCY: agencyEA
CLIENT: ComEd
Built Ford Tough Good Works
AGENCY: Team Detroit, Inc.
CLIENT: Built Ford Tough Good Works
Agentes de Cambio (Agents of Change)
AGENCY: Viacom International Media Networks
CLIENT: Nickelodeon Agentes De Cambio & Kellogg’s Choco Krispis

 

Best Cross-Channel Campaign
Cottonelle “Talk it Out 2.0”
AGENCY: Trisect
CLIENT: Kimberly-Clark, Cottonelle
 Storybox Featuring Disney Parks
AGENCY: The Integer Group
CLIENT: Kellogg’s
The Biggest 7th Inning Stretch
AGENCY: Jack Morton Worldwide
CLIENT: T-Mobile
Mikehacks
AGENCY: Trisect
CLIENT:Mike’s Hard Lemonade
Scott Naturals “Toss the Tube”
AGENCY: Trisect
CLIENT: Kimberly-Clark, Scott Naturals Tube-Free Bath Tissue.
Best Entertainment Sponsorship or Tie-In
Interstellar and Google Promotion
AGENCY: Paramount Pictures
CLIENT: Interstellar
Get in the Mix with NE-YO: The Intel Experience
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Intel Corporation
Ones To Watch With Skype
AGENCY: Live Nation Entertainment
CLIENT: Skype
Central Perk
AGENCY: Source Marketing
CLIENT: Eight O’Clock Coffee.
Best Holiday-Themed Campaign
VELCRO Brand Holiday Hackshop
AGENCY: Pierce
CLIENT: Velcro Industries
#StyleTurf by Philips
AGENCY: Pulp Strategy Communications Pvt Ltd
CLIENT: Philips India
Target’s Skeletown Square
AGENCY: Elemento L2
CLIENT: Target
Merrier Thursdays
AGENCY: Allied Experiential
CLIENT: General Growth Properties, Inc.

 

Best In-Store Retail Campaign
Toast to Great Taste
AGENCY: TracyLocke
CLIENT: Pepsi
Miller High Life Artist Series
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Miller High Life
McDonald’s Gift-fest
AGENCY: The Marketing Store Worldwide
CLIENT: McDonald’s Corporation
Turtle Power at Walmart
AGENCY: Nickelodeon
CLIENT: Teenage Mutant Ninja Turtles
Best International Campaign
McDonald’s GOL!
AGENCY: The Marketing Store Worldwide
CLIENT: McDonald’s
Carga Premiada Incentive Campaign
AGENCY: Marketdata
CLIENT: Volvo
Vodafone New Year’s Eve Challenge
AGENCY: Wasserman
CLIENT: Vodafone
Brazil 2014 Fan Zone 

AGENCY: Wasserman
CLIENT: Qatar 2022 FIFA World Cup
Best Local/Regional Campaign
Cricket Field Programs / GA Tactics
AGENCY: PGW Experience
CLIENT: Cricket Wireless
Shave-A-Bear
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Walgreens – Gillette Flex Ball Razor
Raising Spirit
AGENCY: Epsilon Ryan
CLIENT: Poland Spring
We Are Boston
AGENCY: Upshot
CLIENT: New Balance

 

Best Loyalty Marketing Campaign
REI Village
AGENCY: LeadDog Marketing Group
CLIENT: REI
Early Life CRM Program
AGENCY: FCB Chicago
CLIENT: Cox Communications
Marriott’s 2014 Year in Review
AGENCY: Yesmail
CLIENT: Marriott Rewards
Know Your IBM
AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: IBM
Barclay’s Epic Fan Experience
AGENCY: HBO
CLIENT: Game of Thrones Season 4
Best Mobile Campaign
Cover The Bases Sweepstakes
AGENCY: Colangelo
CLIENT: Arm & Hammer
TBS, Cougar Town/ Target’s Integrated Shoppable Promo
AGENCY: Turner Entertainment Networks
CLIENT: Target
Kingsford Charcoal Lights Up Grill Sales 

AGENCY: TPN
CLIENT: Kingsford Charcoal
P&G Sochi Source
AGENCY: GMR Marketing
CLIENT: P&G
Best Multicultural/Lifestyle Campaign
Chivas Regal Band of Brotherhood
AGENCY: Epsilon
CLIENT: Pernod Ricard USA
Growing Hope Tour
AGENCY: MKTG INC
CLIENT: MSNBC
AT&T Live Proud
AGENCY: 360 Agency
CLIENT: AT&T
Target’s Skeletown Square 

AGENCY: Elemento L2
CLIENT: Target

 

Best Multidiscipline Campaign
The Crew
AGENCY: Ubisoft
CLIENT: The Crew
#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
McDonald’s GOL!
AGENCY: The Marketing Store Worldwide
CLIENT: McDonald’s Corporation
Breathe Right: The Bedtime Stakes 

AGENCY: GREY Global Group / New York
CLIENT: Breathe Right Nasal Strips
Best New Product Launch
Live in Your Moment
AGENCY: Team Detroit LLC
CLIENT: Lincoln Motor Co.
Verizon Alaska
AGENCY: Erwin Penland
CLIENT: Verizon
Alcatraz
AGENCY: Legacy Marketing Partners
CLIENT: Dead Bolt Wine
New Cricket Wireless

AGENCY: PGW Experience
CLIENT: Cricket Wireless
Best Sampling or Trial Recruitment Campaign
illy issimo Espresso Bar Tour
AGENCY: Escalate
CLIENT: illy issimo
Tic Tac Presents: The My Pack Tour
AGENCY: Legacy Marketing Partners
CLIENT: Tic Tac
Share A Coke Tour 2014
AGENCY: Momentum Worldwide
CLIENT: Coca-Cola
Live in Your Moment
AGENCY: Team Detroit LLC
CLIENT: Lincoln Motor Company

 

Best Sports Sponsorship or Tie-In
Barclays Ink Master
AGENCY: spike tv
CLIENT: Barclays Ink Master
NFL Honors Award Show and “Super Bowl Saturday Night”
AGENCY: XFINITY from Comcast
CLIENT: XFINITY
RISE: The Ad Inspired By A Tweet
AGENCY: Liberty Mutual Insurance
CLIENT: Liberty Mutual Insurance
FIFA WorldCup Trophy Tour
AGENCY: iginition
CLIENT: Coca-Cola
Best Use of Content Marketing
NASCAR with Dad
AGENCY: NASCAR
CLIENT: NASCAR
Mikehacks
AGENCY: Trisect
CLIENT: Mike’s Hard
Lemonade
Pringles Flavor Slam
AGENCY: The Integer Group
CLIENT: Pringles
The Dress Normal Project
AGENCY: A Squared Group
CLIENT: Gap
Best Use of Event or Experiential Marketing (Five Venues or Less)
APAC International Music Summit After Party
AGENCY: Jack Morton Worldwide (Australia)
CLIENT: Google
JetBlue Mint Room
AGENCY: Allied Experiential and Mullen Advertising
CLIENT: JetBlue
Northpole Communication Station
AGENCY: Kicking Cow Promotions
CLIENT: Northpole Communication Station

#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light

 

Best Use of Event or Experiential Marketing (Five Venues or Less)
APAC International Music Summit After Party
AGENCY: Jack Morton Worldwide (Australia)
CLIENT: Google
JetBlue Mint Room
AGENCY: Allied Experiential and Mullen Advertising
CLIENT: JetBlue
The Northpole Communication Station
AGENCY: Kicking Cow Promotions
CLIENT: Northpole Communication Station
#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
Best Use of Games, Contests, and Sweepstakes
NEC Challenge
AGENCY: National Fire Protection Association
CLIENT: necchallenge.org
Pringles Flavor Slam
AGENCY: The Integer Group
CLIENT: Pringles
Atari
AGENCY: Erwin Penland
CLIENT: Denny’s
Kids vs. Pros
AGENCY: Catapult
CLIENT: Capri Sun
The Crew & Xfinity Speed Challenge
AGENCY: Ubisoft
CLIENT: The Crew
Best Use of Influencer Marketing
Lovers Unite: We Put That $#!T On Everything
AGENCY: MSLGROUP
CLIENT: Frank’s RedHot
Piper Moments
AGENCY: Jack Morton Worldwide (Australia)
CLIENT: Piper Heidsieck
The Penfolds House
AGENCY: All Terrain
CLIENT: Penfolds Wine
Pringles Flavor Slam
AGENCY: The Integer Group
CLIENT: Pringles

 

Best Use of Shopper Marketing
Helpful is Beautiful
AGENCY: Ace Hardware
CLIENT: The Paint Studio
Get in the Mix with NE-YO: The Intel Experience
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Intel Corporation
BMW i8 Pop-Up
AGENCY: SET Creativee
CLIENT: BMW
Pantene Haircast
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Pantene
Best Use of Social/Viral Marketing in a Campaign
2014 Season of the #Whiff
AGENCY: Team Epic
CLIENT: Head & Shoulders
#UpforWhatever Weekend
AGENCY: Mosaic (USA)
CLIENT: Bud Light
Verizon #WhosGonnaWin
AGENCY: Wasserman
CLIENT:Verizon
evian Bottle Service
AGENCY: United Entertainment Group
CLIENT: Evian
Best Use of Video
2014 Show Your Joe Campaign
AGENCY: FCB Chicago
CLIENT: Kmart/Joe Boxer
Finders Keepers Sweepstakes
AGENCY: HelloWorld, Inc.
CLIENT: Trulia
For the Love of Cheese
AGENCY: Upshot
CLIENT: Kraft Foods
Call of Duty Takes Game Marketing to New Heights
AGENCY: PReturn Inc.
CLIENT: Call of Duty: Advanced Warfare

 

Best Vehicle-Based Campaign
Nike #RiskEverything
AGENCY: Nike
CLIENT: Jack Morton Worldwide- Singapore
Drive 4 UR School
AGENCY: Ford
CLIENT: Team Detroit, Inc.
2014 #YesToMovement Tour
AGENCY: C3 Agency
CLIENT: Yes To, Inc.
Evolution Tour
AGENCY: Engine Shop
CLIENT: Mercedes-Benz

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200