TBS and Verizon Connect Viewers to Reality
Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon.
In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored by Verizon that enables viewers to answer trivia questions about the show as it plays on their TV. The initiative debuted during the show’s premiere and will run through the eight-week duration of the series.
The marketing partnership with Verizon will incorporate on-air billboards, tagged promotional tune-in spots, print advertising and online integration, including tune-in banners and online billboards. In addition, registered viewers will be eligible to win a trip to Australia, as well as weekly prizes.
“By utilizing this ITV technology, we’re able to offer partners like Verizon yet another venue to extend their message beyond the 30-second ad,” said Linda Yaccarino, executive VP-Turner Entertainment sales and marketing.
The programming features trivia, screensavers and background facts about the show and its lush Australia setting. TBS prompts viewers to play along while they watch by logging on to www.tbs.tv during the show and selecting Enhanced Outback Jack. Outback Jack puts 12 pampered city women to the test as they vie for the affections of a rugged Australian adventurer.
