Mobile Targeting
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning inc
Article
May. 09 2013
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...
Article
May. 06 2013
Texting with Grandma: 5 Facts You Should Know About Seniors 55+
The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know. More...
Article
May. 01 2013
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...
Article
May. 01 2013
Six Steps to Improving Mobile User Behavior
A common mistake many companies still make is to reapply their traditional online strategy to mobile. More...
Article
Apr. 30 2013
Nonprofits and Emerging Media: 5 Top Tips
Here are five things to consider when trying to engage more folks for your cause. More...
Article
Apr. 10 2013
Data Reveals Businesses Investing in Tablets
Businesses are increasingly investing in tablets for employees instead of replacing existing... More...
Article
Apr. 04 2013
U.S. Consumers Spend 80% of Their Mobile Time on Apps
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that. More...
Article
Apr. 04 2013
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first q More...
Dec. 17 2012
Showrooming: Theft or Opportunity?
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Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back. More...
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