A Surprising Presence at SXSW with Charitable Guerilla Marketing

Posted on by Chief Marketer Staff

Kate Harrison (Forbes.com)

idea to stealMedallia, a customer experience management company, found a totally out-of-the-conference-norm way to draw attention to itself at the recent SXSW Interactive festival and … corral all those chockies used to draw conference attendees to exhibit booths. Just might be an idea to steal here! 

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