Subaru Winterfest Amplifies Experiential Side

Posted on by Chief Marketer Staff

Rachael Kirkpatrick (

Subaru WinterfestSubaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a more cohesive look and feel and … even a new name.


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