Stupid Association Watch: DMA Resurrects eMPS
For reasons known only to the folks at the Direct Marketing Association, the group has included its cockamamie e-mail preference service, or eMPS, in its newly revamped direct mail opt-out service DMAchoice.
The move has caused confusion in the marketplace with Dylan Boyd blogging about it here and Al Iverson blogging about it here.
As Iverson points out, the DMA
