Study: Marketers Expect Proving ROI to Be Even More Important Next Year

Posted on by Chief Marketer Staff

Chad Warren (Adobe Digital Marketing Blog)

Calculator marketing ROIAccording to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

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