Study: Email Is 40 Times Better Than Facebook at Acquiring E-Commerce Customers
Social media is sexier than email and organic search, but when it comes to e-commerce customer acquisition, sexier doesn’t mean better. According to a report from Custora, email marketing has become a more effective tool for e-commerce companies in the past four years, while Facebook and Twitter have lagged behind.
Custora’s first ever “E-Commerce Customer Acquisition Snapshot” examined data from 72 million customers from 86 U.S. retailers across 14 industries in the second quarter. For impatient readers, here are the three key takeaways the company lays out:
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