Sponsorships/Tie-Ins
Jan. 22 2013
My Bet is on the “Coke Chase” Showgirls
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Coca-Cola is hoping to win big this year with "Coke Chase" a promotion marketed around the Super Bowl that encourages public voting. More...
Dec. 20 2012
Power Pack: Ideas and Trendsetters to Watch in 2013
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From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 20 More...
Nov. 28 2012
Nontraditional Endurance Events Help Drive Sponsorship Spending
North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 millio More...
Aug. 13 2012
7 Drivers to Increase Sponsorship Value with Consumers
A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the prop More...
Aug. 03 2012
2012 PRO Award Finalist: PGW Experience for PepsiCo
2012 PRO Award Finalist: PGW Experience for PepsiCo and the "Pepsi X Factor Sponsorship Activation." More...
Aug. 03 2012
2012 PRO Award Finalist: Syfy for Syfy
2012 PRO Award Finalist: Syfy for Syfy and the "Being Human S2 Temptation Campaign." More...
Aug. 03 2012
2012 PRO Award Finalist: The Marketing Arm for Doritos
2012 PRO Award Finalist: The Marketing Arm for Doritos and the "Call of Duty Rank Up" promotion. More...
Aug. 03 2012
2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project
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2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the "Believe in Heroes Campaign" Best Cause-based Promotion. More...
Aug. 03 2012
2012 PRO Award Winner: SpyderLynk for Glamour Magazine
To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue's publication. More...
Aug. 03 2012
2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T
2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the "Conan /AT&T Blimp Sponsorship" promotion. More...
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