The Changing Face of Sweeps

Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to share the promotion with friends. All of these together give marketers ways to capture a multitude of data to continue the connection beyond the game.What you will learn to better capitalize on the potential of sweeps:

  • Direct MailHow social media has dramatically changed the way marketers deliver sweepstakes
  • Best practices in audience identification
  • The debate over large versus small prizes
  • 4 budget considerations when planning sweeps
  • 6 ways to improve sweepstakes
  • Case studies from Frito-Lay, Skittles and more!

 

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