The online world has opened up new opportunities for sweepstakes marketers. Digital provides more precise targeting, better quality leads and, through viral share, can send sweeps promotions spanning the globe with little effort on the marketer’s part. In this report, you will find:
- Five key ways marketers are leveraging digital tech for sweepstakes and contests
- An update on the ways digital has changed sweepstakes & contest marketing
- Do’s and Don’ts for sweepstakes marketing
- Case studies from Fathead, Costa Sunglasses and others
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