Special Reports

The Unboxing Phenomenon is Booming—But Will It Stick?

- unboxing

Premiums and promotional items can be anything from an afterthought to a highly-coveted item that anchors conversations at a launch, conference or trade show. But, this year, as live events pivoted to in-home experiences, they’ve become just about the only touchpoints for marketers looking to strengthen connections. But are these unboxing kits just a stop-gap…

ACCOUNT-BASED MARKETING: TIPS FOR HITTING YOUR BEST TARGETS

Account Based Marketing (ABM) isn’t an entirely new approach, but the ways B2B companies can laser target their best prospects are constantly evolving. In this special report you will learn, specific tips on how to make ABM work for your marketing and sales department

Why Brand Experience Should Be At The Center of Your Marketing Strategy

- Freeman

Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand…

Your Content Crisis Won’t Solve Itself

- Sitecore

Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.