Special Reports

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Multicultural Millennials Mindset

Marketers are looking to be culturally relevant to the growing diverse marketplace of multicultural Millennials whether through a total market approach or single initiatives.

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2016 B2B MarTech Trends

For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?

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The Power of Influencers

Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be target5ed to ver5y specific audiences to capture high-quality leads and engagement.

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The Influence of Incentives

Incentives take on many roles. These motivators can influence employees to work harder and be more loyal to one company. Incentives prompt consumers to join and be active in brand loyalty programs or to try new products.

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Key Must-Haves for Data Optimization

- Big Data

There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion.

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B2B Multichannel Lead Nurturing

- B2B

B2B buying decisions don’t happen in an instant. They’re the result of multiple touches, in multiple platforms, over days, weeks, months, and sometimes, even years. Nurturing leads in this type of an environment has numerous challenges.

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From Fickle to Faithful

Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement

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Video Tech Close Up

- Engagement

Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly.