Special Reports

Marketers are looking to be culturally relevant to the growing diverse marketplace of multicultural Millennials whether through a total market approach or single initiatives.

For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?

Today’s customer expects a customized experience at all times. This means marketers must be able to analyze data and act on it in real-time. For many organizations, marketing cloud solutions are the key to making that a reality.

Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be target5ed to ver5y specific audiences to capture high-quality leads and engagement.

Incentives take on many roles. These motivators can influence employees to work harder and be more loyal to one company. Incentives prompt consumers to join and be active in brand loyalty programs or to try new products.

Marketers are working hard to seamlessly integrate their brands into the social conversation instead of just going for the hard sell.

There are many elements to a successful marketing campaign. But if you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—you will fail. In this special report, discover the tech and tools you need to maximize customer intelligence and conversion.

B2B buying decisions don’t happen in an instant. They’re the result of multiple touches, in multiple platforms, over days, weeks, months, and sometimes, even years. Nurturing leads in this type of an environment has numerous challenges.

Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement

Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly.