Improving Online Engagement–New Special Report
Every brand wants to create better customer experiences, and customers crave more personalized engagement.
Every brand wants to create better customer experiences, and customers crave more personalized engagement.
If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way?
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
How Brands Are Enhancing Their Digital Infrastructure in the Face of a New Normal
Businesses across the globe have had to re-evaluate their business plans in response to a single, clear truth: Digital is no longer a ‘nice-to-have’. It is imperative.
The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.
Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and…
What are the biggest B2B challenges--and opportunities--in the coming year?
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
Taking the pulse of marketers on the value—and impact—of connected experiences with integrated marketing and engagement strategies.