Marrying Direct Mail and Digital: Special Report

Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar. Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs.
 
In this special report, you will learn:

  • Direct MailTop strategies for turning on the power of combining direct and digital marketing
  • Case study from Montclair Kimberley Academy University
  • Best practices for using personalized URLs
  • Ways to cut postage costs
  • 5 best practices for insert media creative
  • And more!

 

Direct Mail

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