Location-Based Marketing Best Practices

The mobile device has become the number one screen where people consume media, and that’s where you need to reach your customer base. Messages sent automatically to consumers when they enter a specific geographic area are delivering hyper-local and extremely relevant content to mobile users.

In this report, learn how:

  • Location-based marketing technology is evolving

  • How marketers are using geofencing and beacons to target consumers

  • What’s next for location-based marketing technology