Inside Overstock’s Transition to Data-Driven Marketing

As everyone in retail and ecommerce is fully aware, changes abound within the industry. To accommodate these and future changes while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to shift to a data-driven marketing approach.

 
In this special report, learn:

  • How Overstock improved the customer experience
  • How mobile technology and the growth of social helped spur change
  • Ways customer information helped prioritize Overstock’s offers and messaging
  • The benefits of a 360-degree customer view
  • And more!