Bridging the Sales-Marketing Gap

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along?

In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover:

  • Why you should develop a “legislative branch” to evaluate leads

  • How marketing automation can lead to better internal synchronization

  • Why marketing needs to act more like sales—and vice versa

  • The importance of understanding the role of all players in your organization

  • And more!