Digital is the focal point of just about every B2B marketing campaign today. But the impact that traditional offline tactics such as direct mail can have in engaging prospects and customers shouldn’t be discounted.
In this Special Report, discover:
- The latest stats in B2B direct mail volume and use
- Tips for effectively integrating print and email
- Ideas for better direct mail creative and segmentation
- Case study examples from Cielo and the DMA
- And more!