Workshop Day
Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement of a successful promotion marketing campaign, will take you through the actual building of a promotion as part of this action-packed workshop.
A distinguished faculty of client-side managers and agency creatives will lead this session. Backed by thorough analysis of hot marketing trends, they will offer you information and insights on how to meet a variety of challenges presented by today’s highly competitive marketplace, including how to develop truly breakthrough creative promotions that really connect with the consumer; and how promotions can build brand awareness and image in ways advertising can’t.
With a pair of industry pros as facilitators, the Promotion U faculty will take you through the process of preparing and answering an agency brief. This session stresses audience participation, with the faculty to guide you as you and your peers deal point-by-point with a continuously unfolding scenario.
[To ensure that this course is relevant to your needs you will be asked to take part in developing the syllabus for this session. Watch for information once you’ve registered.] Promo U is presented by the Association of Promotion Professionals
Introductory remarks: Ricki Fairley-Brown, Director of Marketing Works,Coca-Cola USA and President, Association of Promotional Professionals
Kerry E. Smith, Editor at Large, PROMO Magazine
Moderators: Chris Sutherland, VP Corporate Marketing, Aspen Marketing Group; Bernie Trueblood, Agency Consultant and author of PROMO Magazine’s Bloody Truth column
Client-Side Panelists: Tim O’ Krongly, Marketing Director, E.F. Co-Marketing
Cindy Spodek-Dickey, National Consumer Promotions Manager, Microsoft Corporation; Ty Taylor, Worldwide Promotion Operations Manager, Corporate Marketing Division, The Coca-Cola Company;
Agency-Side Panelists: Fran Heller, Management Director, Flair Communications Agency; Jim Holbrook President, The Zipatoni Company; Jon Kramer, President, J. Brown/LMC Group; Brad Wendkos, Founder and President, Phoneworks, Inc.
101 Promotion U continues Promotion U is only available as a full-day workshop.
201 Internet College Web-wise sessions at past PROMO Expos have been standing-room-only events. Avoid the crowds this year by enrolling in Internet College, a three-session mini-course combining information on the Net marketplace with how-to tips and case histories.
* Explore the Internet’s marketing power and potential with two leading researchers and chroniclers of the electronic media explosion.
* Look over the blueprints of successful online promotions with interactive media experts who work the Web for some of the biggest brands in business.
* Go behind the scenes at one of the Net’s top teen destinations and learn how new technology was used to create a one-to-one marketing masterpiece for AT&T.
* Get firsthand Internet experiences from brand marketers and retailers.
Moderators: Al Urbanski, Editorial Director, PROMO Magazine
Dan Hanover, Internet columnist, PROMO Magazine
Session 1: The Online Universe Two professional Web-watchers diagram the Internet’s consumer profile – size, scope, demographic make-up, and marketplace potential. Plus, hear their forecasts of things to come.
Tony Jaros, Consulting Analyst, Simba Information
Michael Sullivan-Trainor, VP, Internet Research, International Data Corporation
Session 2: How to Build a Web Promotion Architects of some of the Web’s most successful brand sites and promotions tell where to start, how to master the technology, and what to avoid in online marketing.
Tom Beeby, Creative Director, Modem Media
Robert H. Landes, CEO, Guidance Solutions
Jerry Shereshewsky, Vice President, Marketing, Yoyodyne Entertainment
Session 3: Brand Pioneers Is it really possible for a brand to establish a meaningful presence on the Web? Listen to the case histories and experiences of these adventurers in Net marketing.
Keith Butler, Executive Director of Marketing & Merchandising, OfficeDepot. com
Scott J. Fuller, Executive Director, Marketing & Consumer Products, Scholastic Entertainment
