Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac ‘N Cheese Flavored Cheez Doodles.
The “Hey America!” sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the cast. Twenty first-prize winners get a DVD set of the show’s first season.
Consumers mail in proofs of purchase from two Cheez Doodles bags to enter the sweeps, which runs through October. On-pack graphics, snack tray stickers and P-O-P supports. Eric Mower & Associates, Buffalo, NY, handles for Atlanta-based Wise.