Wendy’s, Blockbuster, and Coca-Coca Co. have joined forces for a national sweeps dubbed Movie Mania that will award one grand-prize winner free video rentals for life. All packages of Wendy’s five-piece Crispy Chicken Nuggets will feature instant-win gamepieces. Additional prizes include free movies, DVDs, game rentals, and Wendy’s menu items.
The promotion runs through Oct. 4 via Dublin, OH-based Wendy’s. The chain will support with national TV spots, local radio spots, magazine ads, and P-O-P materials. Dallas-based Blockbuster kicks in with 30-second spots on its in-store monitors, as well as direct mail.