Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype.
An online instant-win game at www.carboptions.com gives product information and recipes for the line, which includes peanut butter, barbeque sauce, marinades and shakes.
The game uses a slot machine format; spinning wheels depict various Carb Options products. Players match three items to win a tote bag of Carb Options products worth $65. A total of 92 instant-win prizes will be given away through May 3, with a total prize value of $5,980. ePrize, Farmingham, MI, handles.
Site visitors can earn up to five game plays each day by giving the e-mail addresses of three friends. Players give their name, address, birth date, e-mail address, size of household and number of children.