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Unforgettable Branding = Memorable Slogans

By Sep 01, 2004

Brand ID has taken some hard hits lately, with many learning firsthand that customers are less inclined than ever to be brand faithful. Consumers often are tossing loyalty aside for a novel experience that meets a recently discovered need.

But there’s room for consumers to diversify their tastes while maintaining a relationship with a company. While there is much more to making successful, repeat business than a tag line or slogan, it is one key that can both attract attention and create an ambience with which the consumer wishes to be associated.

A catchy tag line can instantly bring your brand, and what it represents, to mind. Here’s a quickie test to prove the point: Name the brand associated with the tag line or slogan. (Answers at bottom of page.)