HOME > AGENCIES > TRACYLOCKE WINS AOR FOR ROLLING ROCK BEER
 

TracyLocke Wins AOR for Rolling Rock Beer

By Apr 12, 2005

InBev USA has named TracyLocke, Wilton, CT, its agency of record for flagship Rolling Rock beer and low-cal Rock Green Light.

InBev (formerly Labatt USA) assigned a number of projects to TracyLocke following an agency review.

Campaigns will break third quarter with promotions, P-O-P and events. The work will keep Rolling Rock’s music-themed activities as promotional vehicles.

“TracyLocke clearly demonstrated an understanding of our core consumers and our retailers and used that knowledge to develop some outstanding creative ideas,” said InBev Director-American Brands Ronnie Tucker in a statement.

TracyLocke’s Wilton, CT, office will handle the business for Norwalk, CT-based InBev.