InBev USA has named TracyLocke, Wilton, CT, its agency of record for flagship Rolling Rock beer and low-cal Rock Green Light.
InBev (formerly Labatt USA) assigned a number of projects to TracyLocke following an agency review.
Campaigns will break third quarter with promotions, P-O-P and events. The work will keep Rolling Rock’s music-themed activities as promotional vehicles.
“TracyLocke clearly demonstrated an understanding of our core consumers and our retailers and used that knowledge to develop some outstanding creative ideas,” said InBev Director-American Brands Ronnie Tucker in a statement.
TracyLocke’s Wilton, CT, office will handle the business for Norwalk, CT-based InBev.