Schieffelin & Somerset has named Tracy Locke Partnership advertising agency of record for Grand Marnier. TLP has handled promotion work for the liqueur brand since 2002.
Billings have been estimated at $4 million. The account will be handled from the agency’s Wilton, CT, office.
Advertising work had been handled on a project basis through freelancers, a spokesperson for TLP said.
Schieffelin & Somerset imports and sells Grand Marnier in the United States.
In other news, the agency has named Lisa Aznaran, executive client service director and Steve Weiss, as executive concept director.
Aznaran will handle the Pepsi-Cola account. Prior to joining TLP, she was group account director with Euro RSCG Tatham Partners in Chicago.
Weiss will lead creative concept development for all client programs. Most recently he worked at Draft Promotion in New York as senior executive VP.