The Water’s Fine

By Sep 01, 2006

A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating the United Kingdom market as one with limitless potential, it helps identify the finite number of prospects likely to buy from your company and supports efforts to reach them.

Just as in business-to-consumer marketing, a pool allows your firm to create the clearest, richest picture of its market, and to save money on data purchases by negotiating terms in advance. As a structured repository for data collected in house via customer contact and research, or for data brought in from third parties, response analysis or modeling initiatives, the pool provides a solid base for ongoing targeting.