Sports Cyberstore
The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods. The Web site launch was also coupled with a sweepstakes featuring dozens of prizes including a grand prize trip for two to the Super Bowl and autographed Joe Montana jerseys for four first-prize winners.
Products include apparel with the logos of popular network shows such as SportsCenter, Baseball Tonight, NFL Countdown, and RPM 2Night. Co-branded goods from top college teams and teams in every major professional league are also available. The store also carries sports memorabilia items, such as a Babe Ruth canceled check.
All sweepstakes entrants qualify for a $5 discount off a one-year subscription to ESPN.com’s ESPN insider premium area. Fans have weekly opportunities to win, according to Chuck Davis, senior vp, E-Commerce, Buena Vista Internet Group.
