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Data Driven ROI

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SNOW BUSINESS

Posted on December 1, 2003 by Chief Marketer Staff

There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for skiers at British Columbia’s Whistler Blackcomb any more than sunny skies can be promised to vacationers heading to the Sandestin Golf and Beach Resort in Florida.

But the company knew there were things it could get a tighter rein on, like customer relationships.

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