HOME > CHIEF MARKETER > SANTA GETS A HAND FROM RAND MCNALLY
 

SANTA GETS A HAND FROM RAND MCNALLY

By Dec 11, 2001

Rand McNally & Co., Skokie, IL, is hosting an online campaign supporting the U.S. Marine Corps’ Toys for Tots program.

The map-maker’s Help Deliver the Toys! campaign at randmcnally.com pledges up to $25,000 to Toys for Tots by donating $1 every time a visitor clicks on the home page’s Santa icon through Dec. 31. Visitors can generate another $1 contribution by completing a short travel questionnaire.

Bookmarks highlighting the program are being distributed at Rand McNally Map & Travel stores nationwide. Dallas-based The Promotion Network’s Chicago office handles.