RETURN on INVESTMENT

Posted on by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the ad spend. But ROI can be figured for each keyword, assuming that you have the tools to track to sales conversion. Most marketers track what search engines and keywords are driving people to their site, but tracking to conversion is harder. A unique tracking URL for each keyword must be employed.

Return on Investment

Posted on by Chief Marketer Staff

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the ad spend. But ROI can be figured for each keyword, assuming that you have the tools to track to sales conversion. Most marketers track what search engines and keywords are driving people to their site, but tracking to conversion is harder. A unique tracking URL for each keyword must be employed.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.