Quiznos’ Senior VP-marketing Scott Lippitt, is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter over the Internet with a teenager.
Levi Strauss & Co. sends brand ambassadors dressed in Levi’s Signature jeans to Wal-Mart’s apparel and electronics departments to talk with teens — primarily young men.
Adidas’ reported $200 million World Cup sponsorship helped sales soar 20% to $2.33 billion in the second quarter.
Scion’s gone wild in its latest campaign dubbed Scratch Off, which includes wild postings and wallscapes.
McDonald’s has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company’s first-ever online global casting call.
Starbucks is giving consumers a new taste for their palates in its stores — books.
General Mills has created separate marketing platforms to target Hispanics and African-Americans with ads, promotions and specialty publications for brands across its portfolio.
The weight-loss instructor who filed a lawsuit against the Coca-Cola Co. claiming that its My Coke Rewards program might prompt kids to drink so much soda that they could die, has dropped the suit.
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