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PROMO MAGAZINE’S 2005 SAMPLING CHART

By Sep 01, 2004

COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST
Active Marketing Group
Youth Sports Tournaments
Endurance Events/Races
Fitness Walks/Festivals
Park & Recreation Facilities
Adult Sports Tournaments
Sports Camps
Fitness/Aquatic Centers
Tennis Facilities
Samples distributed to athletes or parents via coaches and at registration.
Samples delivered via the race, goody bags or at registration.
Samples delivered via the race, goody bags or at registration.
Samples delivered by coaches, instructors or staff at registration.
Samples distributed to athletes via coaches and at registration.
Samples delivered by coaches, onsite staff or at registration.
Samples delivered by instructors, staff and at registration.
Samples distributed via clubs, tournaments and leagues.
Annually
Annually
Annually
Annually
Annually
Annually; heavy summer
Annually
Annually
3MM annually
2MM annually
2MM annually
4MM annually
2MM annually
1MM annually
4MM annually
1MM-2MM annually
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
ADS Media Group
La Canasta de Valores
National, customized Hispanic co-op that delivers samples in a poly bag direct-to-door to consumers in TX, AZ and IL around key shopping and holiday periods. Monthly 1MM $76/M-$129/M varies by weight/size Inserts $47/M-$69/M
Amazon.com Samples delivered in Amazon.com’s customer merchandise packages. Monthly 42MM annually $65/M-$185/M varies by weight/size
Ambient Planet
Dry Cleaner Sampling
Nail Salon Gift Pak
College Product Sampling
Targeted solo/co-op product samples distributed through dry cleaners nationwide.
Targeted solo/co-op product samples distributed through nail salons nationwide.
Targeted solo/co-op product samples distributed through colleges and universities.
Weekly
Weekly
Weekly
30M dry cleaners
20M nail salons
400 colleges/universities
$.04-$.10/sample
$.04-$.10/sample
$.04-$.10/sample
American Baby
Sampler for New Parents
Para Nuevas Mamas Sampler
Sampler for Expectant Parents
Especially for Mothers
First-Trimester Co-Op
Samples sent to hospitals for distribution to new mothers.
Samples sent to hospitals for distribution to Hispanic new mothers.
Samples sent to childbirth educators for distribution to expectant mothers.
Co-op envelope mailed to new mothers of 3- and 4-month-olds.
Co-op envelope in sample boxes of Penate Elite Rx prenatal vitamins given to newly pregnant patients on first visit to OB/GYNs.
Monthly
Monthly
Feb., May, Aug., Nov.
Jan., March, May, July, Sept., Nov.
Jan., April, July, Oct.
3MM annually
600M annually
2.2 MM annually
3.3MM annually
4.2MM annually
Starts at $50/M, varies by weight/size
Starts at $50/M, varies by weight/size
Starts at $50/M, varies by weight/size
Starts at $60/M, varies by weight/size
Starts at $100/M, limited to 8 participants
Bally Total Fitness Corp. Product/service samples targeted to over 4 million health-conscious consumers. Monthly National/regional/local Varies by program
Catalina Marketing Corp.
Checkout Sample
Checkout Direct
Targeted in-store sampling program based on actual consumer purchase behavior.
Targeted in-store sampling program delivered to specific households based on actual purchase behavior over time.
13 four-week cycles
13 four-week cycles
170MM
70MM+
Varies by category
Varies by category
CO-OP Promotions
National Candy Company School Fundraising Promotion
College Bookstore Bonus Bag
National Motorcoach Network
PENN Tennis Ball Cans
Target parents and children 10- to 14-years-old in grades 4-8 at schools nationwide.
Samples delivered to college students during back-to-school.
National or regional samples distributed to travelers onboard motorcoaches.
Target mid-upscale active adults nationwide.
Aug.-Nov.
Spring, Fall
Ongoing
May-June
1.2MM
1MM in 500+ bookstores
500M-1MM+
1MM
Approx. $60-$120/M, varies by weight/size/volume
$60-$120/M, varies by weight/size/volume
$60-$120/M, varies by weight/size/volume
$60-$120/M, varies by weight/size/volume
Cover Concepts
Prom Pak
Solo Sampling
Multi-sponsored, themed pack distributed to female students in high schools.
Solo-sponsored samples distributed to male/female students, grades K-12 in schools, daycare centers, libraries and summer camps.
Spring
Anytime during the school year
Up to 350M
Varies
Varies by weight/size/quantity
Varies by weight/size/quantity
The Dialogue Co.
Diabetes Outlook
Cardiac Directions
Patient Pac
New Dog Owner Access
New Cat Owner Access
Samples hand-delivered to diabetes patients by diabetes education professionals.
Samples hand-delivered in hospital cardiac rehab classes to cardiovascular patients.
OTC, Rx and food samples distributed to patients by their primary care physician.
Samples distributed to new puppy/dog owners on day of pet acquisition.
Samples distributed to new kitten/cat owners on day of pet acquisition.
March, Sept.
Jan., April, July, Oct.
March, Sept.
March, June, Sept., Dec.
March, Sept.
400M
600M annually
Up to 300M based on Pac type
1.2MM annually
500M-1MM annually
Based on weight/size
Based on weight/size
Based on weight/size
Based on weight/size
Based on weight/size
Euro RSCG Impact
Parents Pack Daycare
Parents Pack Elementary
Healthy Family Pack
Youth Sports
Teen Essentials
Good Stuff
Fitness Extra
Diabetes Wellness Pack
Healthy Decisions Pack
Active Health Pack
Pet Care Pack
Life & Language
Custom sampling to working moms via daycare centers.
Custom sampling to parents via elementary school parent nights.
Custom sampling to parents via pediatrician offices.
Custom sampling to parents with children in youth sports.
Co-op sampling to teens and tweens through classrooms.
Co-op sampling to college students in their dorm rooms.
Custom sampling to active adults through health clubs and sports centers.
Custom sampling via endocrinologists and diabetes educators.
Custom sampling to women 21-65 via OB/GYN offices.
Custom sampling to adults 50+ via cardiologists, primary care and rheumatologists.
Custom sampling to pet owners via veterinarian offices.
Custom sampling to new U.S. immigrants through English-As-A-Second Language classes.
Varies
Aug., Nov., March
Varies
Spring, Fall
May-Sept.
May-Aug.
Varies
Spring, Summer, Fall
Varies
Varies
Varies
May-Sept.
Up to 2.5MM
Up to 10MM
Up to 4MM
Up to 7.5MM
Up to 12MM
Up to 4.2MM
Up to 4MM
Up to 1.2MM
Up to 2MM
Up to 5.6MM
Up to 4MM
Up to 1MM
$120/M-$250/M, based on weight/size
$120/M-$250/M, based on weight/size
$160/M-$350/M, based on weight/size
$160/M-$350/M, based on weight/size
$120/M-$250/M, based on weight/size
$120/M-$250/M, based on weight/size
$160/M-$350/M, based on weight/size
$160/M-$350/M, based on weight/size
$160/M-$350/M, based on weight/size
$160/M-$350/M, based on weight/size
$160/M-$350/M, based on weight/size
$250/M-$500/M, based on weight/size
EventNet USA
Nifty Over Fifty
Mall Santa Sampler
Teen Back-To-School
Sampling Bus
Street Fairs/Guerrilla
Samples distributed to seniors at expo and lifestyle fairs nationwide.
Samples distributed to parents with children meeting mall Santas.
Samples distributed to teens at major malls.
Samples distributed at grocery, drug, and mass merchandise stores.
Sampling distributed in streets, fairs, major sporting events and guerrilla sampling.
Monthly
Nov., Dec.
Aug., Sept.
Monthly
Monthly
1MM
1MM
1MM
250M+
1MM
$135/M-$180/M, based on weight/size
$135/M, based on weight/size
$145/M
$195+/M
$175/M
Family Digest Media Group
Black Family Sampling
African-American Family Health Kit
Health & Harmony Expos
African-American Family Response Pack
Samples delivered with Family Digest magazine to African-American families.
Product samples and information delivered by Family Digest to African-American adults who have requested them.
Samples distributed at African-American oriented events around the country.
Direct-response consumer card deck mailed to African-American heads-of-house-hold with children.
Feb., April, June, Sept., Nov.
June-Oct.
May-Sept.
April, Sept.
400M/mailing
500M
2M of each sample
600M
Starts at $100/M
Starts at $125/M
Starts at $100/M
Starts at $40/M
FirstMoments
BabyTalk Expectant Parent
BabyTalk New Parent
Parenting New You Kit
Co-op product samples to expectant parents in childbirth classes nationwide.
Co-op product samples to new parents in hospitals within 48 hours after childbirth.
Co-op product samples to new mothers at OB/GYN offices during postnatal checkup.
Feb., May, Aug., Nov.
Monthly
March, June, Sept., Dec.
2MM, 330M Hispanic
3.5MM, 550 Hispanic
2MM, 485M Hispanic
Varies
Varies
Varies
Active Marketing Group (858) 551-9916 • Amazon.com (610) 993-0500 • Ambient Planet (212) 334-5810 • American Baby (212) 455-1328 • Bally Total Fitness Corp. (773) 864-6862 • Catalina Marketing Corp. (727) 579-5000 • CO-OP Promotions (954) 922-2323 • Cover Concepts (312) 873-3055 • The Dialogue Co. (609) 737-1110 • Euro RSCG Impact (312) 799-7000 • EventNet USA (954) 467-9898 • Family Digest Media Group (925) 838-4800 • First Moments (212) 522-6146
COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST
FirstMoments (cont’d.)
Parenting Young Family Kit
Co-op product samples to mothers with children ages 2-5 at pediatrician offices. Feb., June, Oct. 2.1MM, 440M Hispanic Varies
Hi Frequency Marketing
Summer Cheer & Dance Camps
Cheer & Dance Competitions
Sorority/Fraternity College
Singles Dating Events Pak
Christian Youth Group
Spring Break Hotel Pak
Concert Sampling
Samples hand-delivered to high school girls at summer camps nationwide.
Samples hand-delivered to high school/college girls at competitions nationwide.
Samples hand-delivered via Panhellenic & Interfraternity Councils nationwide.
Samples hand-delivered to adult singles via nationwide dating event services.
Samples hand-delivered to 12- to 18-year-olds via a network of youth groups.
Samples to college students on Spring Break through major hotel chains.
Samples hand-delivered to concertgoers of various genres of music, nationwide.
June, July, August
Fall, Winter, Spring
Winter
Varies
Varies
Feb., March
Varies
100M+
2MM+
500M
500M
200M
200M
100MM
$100/M-$200/M
$100/M-$200/M
$100/M-$200/M
$100/M-$200/M
$200/M
$200/M
$200/M
Hispanic Retail Network
HRN Bilingual Sampling
In-store, event-themed sampling in high-index Hispanic stores in key Hispanic markets across the U.S. March, May, Sept.-Oct., Dec. 4,000+ supermarket, drug and mass retailers $145-$160/store location
Hospitality Pac
Welcome Program
Golden Program
Travel Program
Samples to young families through real estate professionals and businesses.
Samples to 50+ consumers through senior nonprofit organizations.
Samples to consumers through travel professional and hospitality businesses.
Ongoing
Ongoing
Ongoing
Varies
Varies
Varies
Cost of goods covered; no distribution fees
Cost of goods covered; no distribution fees
Cost of goods covered; no distribution fees
ICOM Info. & Comm.
TargetMail Sampling
Solo Mail Sampling
TargetMail ExtraCare
Targeted samples based on purchase behavior and intention data in two cycles.
Targeted samples based on self-reported purchase behavior and intention data.
Targeted samples based on CVS retailer transactional data delivered in two cycles.
April-June, Nov.-Dec.
Client selects timing
March, Sept.
4.5MM HHs/cycle
Up to 15MM HHs; 1,000+ selects
1MM HHs/cycle
Starts at $125/M
Starts at $70/M plus lettershop
Starts at $200/M
Impact Media
Demographic Pinpointing
Retailer Trading Radii
Competitive Users
Hispanic Pinpointing
Hispanic Distributor
Hispanic Co-op
African-American Pinpointing
African-American Distributor
Samples delivered door-to-door to demographically selected households.
Samples delivered door-to-door to key retailer trading radii nationwide.
Samples delivered door-to-door to modeled competitive user households.
Samples delivered door-to-door to Hispanic households nationwide.
Co-op samples delivered door-to-door to Hispanic households nationwide.
Co-op samples delivered door-to-door to Hispanic households.
Samples delivered door-to-door to African-American households nationwide.
Co-op samples delivered door-to-door to African-American households.
Weekly
Weekly
Weekly
Weekly
Weekly
Based on client need
Weekly
Weekly
Up to 50MM HHs
Up to 50MM HHs
Up to 50MM HHs
Up to 5.5MM HHs
Up to 3.1MM HHs
Up to 5.5MM HHs
Up to 4.4MM HHs
Up to 2.2MM HHs
Starts at $170/M
Starts at $180/M
Starts at $190/M
Starts at $180/M
Starts at $140/M
Starts at $110/M
Starts at $180/M
Starts at $140/M
INNOVA Marketing
Santa Pak
Easter Family Pak
Fall at the Mall Pak
Aspire Pak
In… Pak
Power Pack
Tailgating Tour
Samples distributed via mall Santas nationwide.
Samples distributed via mall Easter Bunnies nationwide.
Samples distributed in malls nationwide.
Samples distributed at 1,200 college sororities nationwide.
Samples distributed to female teens 13-18 in malls during back-to-school.
Samples distributed to female athletes 14-18 at 5,000 high schools during practice.
Samples distributed in an experiential tailgating environment in 12 NFL cities.
Nov.-Dec.
March July-Sept.
First and second semesters
4 weekends in mid July-Sept.
Spring, Fall, Winter
Sept.-Jan.
Up to 2MM
Up to 2MM
Up to 4MM
500M Up to 2MM
Up to 1MM
12-24 markets
$60/M-$90/M
$60/M-$90/M
$60/M-$90/M
$60/M-$90/M
$80/M-$120/M
$80/M-$120/M
Varies by sample
International Direct
Response, Inc.

The Catalog Package
Sampling Program
Women’s Fashion
Families with Children
Men, 21-45
Home, Kitchen & Crafts
Outdoor Enthusiasts
Home Gardening
Active Seniors
SOHO/Business
Niche Catalogs
Samples mailed in 1,000+ cataloger’s fulfillment packages, selectable by catalog and target audience.
Samples in women’s fashion catalog packages.
Samples in children’s and family-oriented catalog packages.
Samples in men’s fashion, sports and hobbies catalog packages.
Samples in bed and bath, kitchen, crafts and food catalog packages.
Samples in camping, hiking and hunting catalog packages.
Samples in gardening, seed and supply catalog packages.
Samples in senior-oriented, apparel, health and fitness catalog packages.
Samples in computer, paper and office supply catalog packages.
Samples in automotive, pet and electronics catalog packages.
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
400MM annually
70MM annually
25MM annually
40MM annually
65MM annually
20MM annually
8MM annually
30MM annually
20MM annually
70MM annually
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
$65/M-$185/M, varies by weight/size
iVillage Parenting Network
Lamaze Parents Magazine
Lamaze Para Padres Magazine
Baby Steps Magazine
Product samples polybagged in Lamaze Parents and handed out by childbirth
educators to expectant parents in childbirth class.
Product samples polybagged in Lamaze Para Padres and handed out by childbirth educators to expectant parents in Spanish-language childbirth classes.
Product samples polybagged in Baby Steps and handed out by maternity nurses to new mothers in the hospital.
Jan., April, July, Oct.
April, Oct.
Feb., May, Aug., Nov.
2.7MM annually
750M annually
Up to 3MM annually
Starts at $47/M, varies by weight/size
Starts at $57/M, varies by weight/size
Starts at $47/M, varies by weight/size
Kaleidoscope Mktg. Group
Sampling and Custom Programs
Solo product sampling and distribution of branded school supplies and educational programs to kids, teens and their parents in schools, daycare centers/preschools, skate centers, camps and retail stores. Ongoing 60MM $50/M-$100/M
Madison Direct Marketing
Family Advantage Direct Mail
Madison Teen
New Homeowner Direct Mail
Español Direct Mail
Direct mail samples to expectant, new mothers and young families of infants through pre-school-age children.
Direct mail samples to teen girls at home.
Direct mail samples to new homeowners.
Direct mail samples to Hispanic-origin households.
Monthly; Young families has additional mailings in Jan., April, June, Sept., Nov.
Aug.
Monthly
Jan., April, June, Sept., Nov.
43MM annually
3.5MM
3MM annually
2MM annually
Starts at $27.50/M
Starts at $47.50/M
Starts at $47.50/M
Starts at $47.50/M
MarketSource
Hotel Sampling
Airport Sampling
Family Photo Studios
Campgrounds
In-flight
Hair Salons
Timeshare Resorts
Sampling to guests in 545,000 rooms nightly at 6,500 hotels.
Sampling to travelers in 37 airports with media elements.
Sampling in 500 retail photo studios.
Sampling to campers in 500 campgrounds.
Sampling in-flight to travelers at major airlines.
Sampling to men, women and moms with children in 2,100 locations.
Sampling to travelers in timeshare at 300 resorts.
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
10MM
74MM
6MM
12MM
12MM
12MM
1.5MN
$100/M-$150/M
$100/M-$150/M
$120/M-$180/M
$100/M-$150/M
Varies
$120/M-$150/M
$120/M-$150/M
Hi Frequency Marketing (732) 545-6000 • Hispanic Retail Network (201) 248-0824 • Hospitality Pac (212) 980-0099 • ICOM Information & Communication (800) 603-4555 • Impact Media (415) 765-5100 • INNOVA Marketing (952) 392-2281 •International Direct Response (610) 993-0500 • iVillage Parenting Network (609) 730-1517 • Kaleidoscope Marketing Group (843) 853-9700 • Madison Direct Marketing (203) 653-3211 • Market — Source (609) 860-5318
COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST
MarketSource (cont’d.)
Commuters
Brides
Moms
Adults 55+
Sampling at Northeast commuter hubs.
Sampling to engaged women at 200 bridal retail locations.
Sampling to mothers in 500+ retail locations.
Sampling to active adults 55+ during vacation/leisure travel.
Monthly
Monthly
Monthly
Monthly
50MM
12MM
25MM
10MM
$100/M-$150/M
$150/M-$180/M
$120/M-$150/M
$100/M-$150/M
MBS Associates
Homeless Homer Adoption Kit
Homeless Homer New Puppy Kit
Homeless Homer New Cat Kit
Homeless Homer New Kitten Kit
Dog Training Kit Program
Product samples distributed by select animal shelters to new dog adopters.
Product samples distributed by select animal shelters to new puppy adopters.
Product samples distributed by select animal shelters to new cat adopters.
Product samples distributed by select animal shelters to new kitten adopters.
Product samples distributed to owners by trainers during first training session.
Feb., June, Oct.
Feb., June, Oct.
Feb., June, Oct.
Feb., June, Oct.
Jan., May, Sept.
435M
315M
410M
340M
400M
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
Varies by weight/size/quantity
Based on weight
National Sampling Systems, Inc.
Kids In-School Spring Sampling
Kids In-School Fall
In-school, hand-delivered sampling to kids in more than 30,000 elementary, middle and high schools nationwide.
In-school, hand-delivered sampling to kids in more than 30,000 elementary, middle and high schools nationwide.
Feb.-March
Sept.-Oct.
Up to 3MM
Up to 5MM
$75/M
$75/M
New Neighbor Pak Direct mail samples to new homeowners within seven days of move. Weekly 1.6MM+ $75/M with printing, varies by weight
Niche Sampling, Inc.
NCA CheerPak
Barbizon Gift Pack
Caboodles Sampling Gift Pack
Sorority Solo Sampling
College Bookstore Bag
Broadway Across America
Curves Gift Pack
Back-to-College Shower Caddy
Samples hand-delivered to teen female cheerleaders at high school practices by National Cheerleaders Association representatives.
Samples hand-delivered to teen female modeling students by school instructors.
Cosmetic organizer with product samples distributed to teens girls in mass merchandise and chain drug stores.
Samples distributed to women at college sorority chapter meetings.
Samples distributed to college students in bookstore textbook bags.
Samples to upscale theater patrons at traveling Broadway shows nationally.
Samples hand-delivered to health conscious women at Curves workout facilities nationwide.
Samples in Caboodles Shower Caddies in mass merchandisers nationally.
March-June
Sept.-Dec.
Back-to-school, holidays
Client determined
Fall, Spring semester
Client determined
First and third quarter
Back-to-school
350M
75M
300M
500M
Up to 25MM
Up to 2MM
1MM
100M
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
NuBoard Media
College FedEx Orange Bowl
College Nokia Sugar Bowl
MLB Seattle Mariners
MLB Colorado Rockies
Hispanic Soccer Events MLS
Women’s Sports/Faith Events
MiLB/Legends & Mudhens
Nascar
College Chick-fil-A Peach Bowl
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Samples in promotional bags attached to seat backs at sports venues nationwide.
Dec., Jan.
Dec., Jan.
April-Sept.
April-Sept.
May-Oct.
Monthly
April-Sept.
Monthly
Dec., Jan.
75M
75M
1MM
1MM
1MM
1MM
1MM
1MM
75M
$80/M-$150/M
$80/M-$150/M
$80/M-$150/M
$80/M-$150/M
$80/M-$150/M
$80/M-$150/M
$80/M-$150/M
$80/M-$150/M
$80/M-$150/M
Octagon Sampling Solutions
Family Spring Essentials Kit
Family Winter Survival Pack
Fitness/Wellness Network
Airline and VIP Clubs
Bowling Center Network
FYE, Strawberries, Coconuts, Wherehouse
Movie Theater Network
Health Monitor Network
Outdoor Fitness Event Network
ecampus.com
Plus-Size Apparel Stores
U.S. Youth Soccer
Custom Sampling Solutions
Co-op pack delivered to parent at network of 2,000 pediatricians nationwide.
Co-op pack delivered to parent at network of 2,000 pediatricians nationwide.
Sampling at Yoga studios, Jazzercise Centers, OB/GYN offices and other fitness/wellness centers.
Sampling on board airlines or in airports at clubs.
Targeted sampling to kids, seniors, men, women and college at bowling centers.
Sampling with music or video purchases at any TransWorld Entertainment chain.
Client customized sampling at box office with ticket purchase in major chains.
Sampling at doctor offices by specialty.
Sampling at outdoor participatory fitness events nationwide.
Direct-to-home samples via online book/apparel orders at start of each semester.
Sample-with-purchase at Fashion Bug, Lane Bryant or Catherines.
Samples direct to households with kids participating in U.S. Youth Soccer.
We will locate, negotiate and contract with venues per your targeting needs.
March-April
Oct-Nov
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
Monthly
By semester
Monthly
Custom
Custom
800M
800M
Up to 3MM
Up to 10MM
500M-2MM
2MM-3MM
Up to 3MM
Varies
Varies
300M-500M
Up to 1.5MM
Up to 1.6MM
Varies
Starts at $50/M
Starts at $50/M
$60/M-$160/M
$40/M-$160/M
$60/M-$160/M
$80/M-$100/M
$80/M-$120/M
$60/M-$160/M
$120/M-$200/M
Varies by weight
$60/M-$120/M
Varies by weight
Fits to budget
Precision Marketing Group
Enfamil Diaper Bag
Enfamil Formula Supplement Kit
Enfamil Third Trimester Kit
Samples distributed nationally to new mothers in hospitals.
Samples distributed nationally to new mothers in pediatric offices.
Samples distributed to expectant mothers at OB/GYN offices.
Monthly
Monthly
Monthly
3MM
1.2MM
1MM
Starts at $65/M, varies by weight/size
Starts at $65/M, varies by weight/size
Starts at $65/M, varies by weight/size
Promote It International
Health Club Sampling
Health Club Influencer Sampling
College Sampling
Workplace Sampling
YMCA Sampling
Spa Sampling
Women Sampling
Senior Sampling
Yoga/Pilates Sampling
Fun Run Sampling
Day Camp Sampling
Product samples distributed in over 5,000 health and fitness facilities nationally.
Target fitness instructors in over 5,000 health clubs and fitness facilities nationally.
Samples distributed to university students in recreation centers.
Samples distributed to employees in corporate fitness centers.
Samples distributed to families at YMCAs and othe community recreation centers.
Samples distributed to upscale consumers in spas.
Samples distributed to active females in women-only fitness centers.
Samples distributed to seniors in hospitals, wellness centers and other facilities.
Samples distributed to upscale women in yoga and Pilates classes.
Samples distributed to consumers at grassroots running events.
Samples distributed to children and their parents at community day camps.
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Up to 15MM
Up to 100M
Up to 1MM
Up to 500M
Up to 2MM
Up to 500M
Up to 1MM
Up to 750M
Up to 1MM
Up to 500M
Up to 250M
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
The Promotional Marketing Group
SuperStar Students
Digital Explorers
Entertainment Sampling
Sampling through a recognition and rewards program for elementary school students, teachers and families.
Technology-oriented brands reach the youth market during educational and environmental explorations.
Samples distributed within themed CD-ROMs reaching diverse audience groups
June
June
June
500M nationally
Varies by event
500M nationally
Flexible
Flexible
Flexible
MBS Associates (914) 737-1954 • National Sampling Systems (732) 706-5000 • New Neighbor Pak (201) 307-8888 • Niche Sampling (414) 276-5666 • NuBoard Media (866) 682-6273 • Octagon Sampling Solutions (203) 352-6315 • Precision Marketing Group (914) 347-7800 • Promote It (800) 669-1915 • The Promotional Marketing Group (909) 941-7253
COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST
PromoWorks, LLC
Wal-Mart In-Store Demos
Wal-Mart Retailtainment
Wal-Mart Edutainment
In-Store Sampling
C-StoreWorks Sampling
Ambassador Education
MobileWorks
Parking Lot Themed Events
NCAA Football and Basketball
Minor League Baseball
Happy Camper Program
NASCAR Racing
College Bowl Game Sampling
Pro Football Tailgaiting
Down-the-Street Sampling
Prime Influencer Program
National, turnkey, in-store sampling.
Customized in-store events with entertainment to shoppers.
Customized in-store education-based events.
National, turnkey, in-store sampling in all classes of trade.
National, turnkey, in-store sampling in a pre-approved list of c-store locations.
Targeted in-store consumer education program matching a demo profile.
Customized in-store mobile sampling.
Customized retail parking lot sampling.
Customized, turnkey sampling at 125 NCAA Div. 1 football/basketball venues.
Customized, turnkey sampling at 100+ Minor League Baseball parks nationally.
Sampling at over 1,500 campgrounds nationally.
Sampling at NASCAR tracks nationally.
Sampling in key Bowl Games, including the BCS.
Sampling to the pro football audience.
Sampling utilizing dispensers at retail stores, bars/nightclubs, coffee shops and other locations determined by client.
Product sampling through a community leader program and other influencers.
Daily
Daily
Daily
Weekly
Daily
Weekly
Weekly
Ongoing
Aug.-March
April-Sept.
May-Sept., Oct.-March
Feb.-Nov.
January
Aug.-Dec.
Ongoing
Ongoing
Nationwide
Nationwide
Nationwide
50M+ stores
15M+ stores
35M+ stores
18M+ stores
Varies
Up to 100M/event
Up to 10M/event
Up to 10MM
Up to 300M/race
Up to 50M/event
Up to 50M/event
Client specified
Up to 20M/city
From $120/store day
From $135/store day
From $135/store day
From $125/store day
From $100/store day
From $160/store day
From $125/store day
Custom quoted
Up to $0.20/sample
Up to $0.20/sample
$0.075-$0.20/sample
$0.075-$0.20/sample
$0.075-$0.20/sample
$0.075-$0.20/sample
$0.05-$0.17/sample
Varies by program
PROSource Direct
SpaWish
Motorsports Gift Bag
New Movers
New Moms
Behavior Based
Rainbow Gift-with-Purchase
5.7.9 Gift-with-Purchase
U.S. Military
Health Clubs
PGA & LPGA
Great Fans College Football
New Brides
Vacation Sampling
Kids Foot Locker
Commuters
Solo sampling and single marketer gift packs at day spas nationally.
Solo or co-op gift bag distributed at selected NASCAR venues nationally.
Samples to new movers nationally via partnerships with phone companies.
Samples distributed to new moms at maternity wards.
Solo direct mail sampling based on key behavioral targets.
Solo or co-op sample packs distributed to women 18-34 at Rainbow stores.
Solo or co-op sample packs distributed to teen girls at 5.7.9 stores.
Samples distributed to active servicemen and women and their families at selected U.S. military bases and air shows nationally.
Solo or co-op sample packs distributed through IHRSA health clubs nationally.
Solo or co-op sample packs distributed at selected tournaments nationally.
Solo or co-op sample packs distributed at selected college homecoming games.
Solo and single marketer samples distributed to new brides nationally.
Solo and single marketer samples distributed at a variety of locations.
Solo sampling to mothers with children ages 4-11.
Solo and single marketer samples distributed to commuters nationally.
Monthly
Feb.-Nov.
Ongoing
Ongoing
Ongoing
Based on program
Based on program
Ongoing
Jan., July
March-Oct.
Sept.-Nov.
Ongoing
Ongoing
Monthly
Ongoing
500M/month
750M
Up to 16MM
Up to 1MM
Varies depending on target
500MM
500M-2MM
2MM annually
500MM
250M Up to 500M
200M annually
Up to 2MM annually
Up to 1MM
Up to 1MM
Varies based on weight/size
Varies based on weight/size
Varies based on weight/size
Varies based on weight/size
Varies based on weight/size
Custom quoted
Varies based on weight/size
Varies based on weight/size
Varies based on weight/size
Varies based on weight/size
Varies based on weight/size
Custom quoted
Custom quoted
Varies based on weight/size
Custom quoted
Segment Promotions
NFHS — Coaches-to-Kids
National Camp Group — Counselors-to-Kids
Women’s Shopper Network
Tupperware Sampling Network
Boomer Shoppers Network
Casa Directa
Homes With Heritiage
On-the-Move — New Movers
Targeted, solo sampling via coaches and teachers of National Federation of H.S.
Solo and co-op sampling targeting kid and teens via American Camping
Body 2nd line:Association (ACA) and Sports Camp Federation.
Women targeted samples delivered direct-to-home via package inserts.
Women targeted samples delivered in-home during Tupperware parties.
Boomer targeted samples delivered direct-to-home via package inserts.
Targeted samples “ride-along” with Hispanic-version telephone directories.
African-American targeted samples direct-to-home via package inserts.
Targeted new mover samples delivered direct-to-home with phone installation.
Monthly during school year
July, Aug.
Monthly
Quarterly
Monthly
Monthly
Monthly
Monthly
3.5MM/month
1MM
3MM/month
3MM/month
2MM/month
500K/month
2.5MM
2MM/month
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies by weight/size
Sky Marketing,LLC
Airline Sampling
Airline VIP Club Sampling
Cruise Line Sampling
Resort/Travel Agency Sampling
Malls/College Campuses/Event
Product samples distributed in-flight aboard 40+ airlines.
Product samples distributed in baskets at reception desk upon check-in.
Product samples distributed with meals or in cabin aboard 3+ cruise lines.
Product samples distributed in rooms of select resort chains and travel agencies.
Product samples distributed to shoppers, students and spectators.
Monthly
Monthly
Monthly
Monthly
Client determined
Up to 12MM/month
Upt to 1.5MM/month
1MM/month
500M/month
10MM/month
$50/M-$150/M
$40/M-$150/M
$40/M-$70/M
$40/M-$60/M
$100/M-$150/M
Specialized Promotions
Network, Inc. (SPN)

Recreational Athletes Endurance
Women Sampling
Hispanic Sampling
Samples inserted into event goodie bags and finish-line food areas nationally.
Samples distributes to women at cause events and expos via onsite booth and goodie bag inserts nationally.
Product samples distributed at Cinco de Mayo, Independence Day and other Hispanic holiday festivals.
Monthly
Monthly
May, Sept., Nov., Dec.
2.5MM
1MM
5M-1MM
Varies by weight/size
Varies by weight/size
Varies by sponsorship level
StartSampling, Inc.
StartSampling.com
Solo Direct Mail
Diabetics
Dentists/Hygienists Sampling
Rx Sampling
Young Families
Solo targeted samples distributed via the Internet with a 48-hour fulfillment.
Targeted solo direct mail programs designed to client specifications.
Targeted product samples distributed to diabetics.
Targeted samples to dental professionals.
Targeted Rx promotions, premiums and marketing materials.
Targeted sampling to households with young children.
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
National
National
National
National
National
National
Varies by weight/size/target
Varies by weight/size
Varies by weight/size
Varies by weight/size
Varies based on target/weight/size
Varies by weight/size
The Sunflower Group
SamplePouch
FastBag
In-Store Services
Sunset Sampling
Event Marketing Services
Sponsorship Activation
Samples inserted into a pouch on a custom-printed newspaper delivery bag.
Newspaper bag with samples that slide into an outside sleeve of the bag.
National in-store and off-site demos.
National mid-week in-store sampling demos.
Turn-key booth, tent or intercept sampling events.
Sampling via the “sampling rights” of existing event sponsorships.
Daily
Daily
Weekly
Monday, Thursday
Daily
Daily
37MM
37MM
30M+ stores
27M stores
National
National
From $175/M
From $200/M
From $120/six-hour store day
From $99/four-hour store day
Varies
Varies
Supermarket of Savings
Young Families Direct Mail
New Baby Direct Mail
Pre-School Direct Mail
50+ Active Adult Direct Mail
Sampling targeting families with children 0 to 6 years old.
Sampling targeting families with children 0 to 2 years old.
Sampling targeting families with children 2 to 6 years old.
Samples delivered in personally addressed envelopes to adults 50 to 65.
Jan., April, July, Oct.
Jan., April, July, Oct.
Jan., April, July, Oct.
Jan., Oct.
12.5MM, four times per year
2.5MM, four times per year
10MM, four times per year
12.5MM, two times per year
$35/M
$35/M
$35/M
$35/M
TALK Marketing
Co-op Sampling
WOM Sampling
Targeted co-op sampling.
Targeted word of mouth sampling using TALK’s exclusive database and category exclusivity.
Based on client needs
Based on client needs
Varies
Varies
Based on client need
Based on client need
PromoWorks (888) 310-3555 • PROSource Direct (973) 492-3451 • Segment Promotions, Inc. (480) 214-3710 • Sky Marketing, LLC (954) 359-7797 • Specialized Promotions Network (SPN) (303) 777-4889 • StartSampling (773) 281-0454 • The Sunflower Group (800) 288-5085 • Supermarket of Savings (201) 307-8888 • TALK Marketing (973) 540-8333
COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST
TALK Marketing (cont’d)
Senior Sampling
Teen Sampling
PTA Sampling
Pharmaceutical Sampling
Event Sampling
Consumer Research
Rapid Distribution Sampling
Ethnic Sampling
Direct Mail
Target sampling to active adults 55+ using TALK’s exclusive database of clubs, groups and organizations.
Target sampling to teens and tweens using TALK’s exclusive database of clubs, groups and organizations.
Target sampling to PTAs and parents.
Educational targeted sampling programs using TALK’s exclusive database of clubs, groups and organizations for OTC/DTC products.
Targeted sampling program reaching large scale events and venues.
Consumer research with pre, post, post with control, focus panels and consumer research studies
Targeted sampling opportunities for soon to expire or surplus products at a discounted rate.
Category exclusive Sampling using TALK’s database targeting ethnic consumers within specific clubs, groups/organizations and by ZIP code for community organizations.
Targeted direct mail sampling.
Based on client needs
Based on client needs
Based on client needs
Based on client needs
Based on client needs
Based on client needs
Based on client needs
Based on client needs
Based on client needs
Varies
Varies
Varies
Varies
Varies
Varies
Varies
Varies
Varies
Based on client need
Based on client need
Based on client need
Based on client need
Based on client need
Based on client need
Based on client need
Based on client need
Based on client need
Target Market Consulting
College Back-to-School
College End-of-Term
College In-Store Display
Hand-delivered samples in college bookstores during semester book rush.
Hand-delivered samples in college bookstores during book buy-back
Display dispensers in college bookstores during school term.
Aug.-Sept., Jan.-Feb.
Nov.-Dec., April-May
Aug.-Dec., Jan.-May
2MM
1MM
500M
$250/M
$125/M
$100/M
Target Marketing
Fair Co-op
Taste Festival Co-op
City/Commuter Co-op
Special Event Sampling
Hispanic Event Sampling
Co-op sample bag hand-delivered to consumers at the top 40 state and county fairs.
Co-op sample bag hand-delivered to consumers at major food festivals.
Samples hand-delivered in business districts and commuter stations.
Samples hand-delivered at events on a local, regional or national level.
Samples hand-delivered at major Hispanic special events.
Jan.-Nov.
May-Oct.
Quarterly
Ongoing
Ongoing
2.5MM
2.5MM
Up to 6.5MM
Varies by event
Varies by Event
$95/M-$120/M
$95/M-$120/M
$90/M-$110/M
Varies by event
Varies by event
360 Youth
Campus Trial Pak
Spring Essentials
High/Middle School Sampling
Elementary School Sampling
Customized College Sampling
Alloy & Delia’s Catalog Sampling
CCS Catalog Sampling
Amusement Park Sampling
Co-op sample packs delivered to college students during fall back-to-school.
Co-op sample packs delivered to college students during in the spring.
Client customized sampling to teens and tweens in-school.
Client customized sampling to kids 12 and under in-school.
Samples to college students through a variety of on-campus venues with programs customized to meet specific client needs.
Product samples to teen girls placed in outbound Alloy and Delia’s catalog orders.
Samples to teen boys placed in outbound CCS catalog orders.
Samples to kids, teens, moms and families at exit in 300+ amusement parks, water parks, theme parks and zoos.
Aug.-Sept.
March
Aug.-June
Aug.-June
Aug.-May
Ongoing
Ongoing
May-Oct.
2.5MM, 1,100+ colleges
1MM, 700+ colleges
Up to 9MM
Up to 8MM
Up to 3MM
Up to 1.3MM
Up to 800M
Up to 75MM
Starts at $60/M varies by weight/size
Starts at $60/M varies by weight/size
Starts at $75/M varies by weight/size
Starts at $75/M varies by weight/size
Starts at $70/M varies by weight/size
Starts at $65/M varies by weight/size
Starts at $65/M varies by weight/size
Starts at $95/M varies by weight/size
Uniflex, Inc
College Bag Inserts
Samples placed in shopping bags used at college bookstores nationwide. Aug.-Dec., Jan.-May 6MM Fall, 4MM Winter Starts at $35/M, varies by weight/quantity
United States Indoor
Soccer Association

USIndoor Network
Sampling and custom programs to kids, teens and adults at 450+ indoor sports facilities. Weekly/Monthly 3MM National/regional/market Varies by weight/size/quantity
Valassis
Newspouch Polybag
Newspac Insert
Direct-to-Door
Solo Direct Mail
Solo newspaper delivery bag containing product sample in a heat-sealed pouch.
Solo brochure with removable flat-pack samples inserted in promotion section.
Printed polybags or boxes hung on doorknobs of targeted consumers.
Targeted solo direct mail programs delivered based on grocery and other retailer’s consumer frequent shopper card data, purchased lists, customer databases and geographic/demographic information.
Daily
Daily
Daily
Daily
40MM+ HHs
50MM+ HHs
51MM+ HHs
National
$190/M
$125/M
$155/M
Varies by program
We Deliver America
Mall Take-Ones
Day Care Take-Ones
Pre-Natal Classes
College Take-Ones
Retail Take-Ones
Tourist Take-Ones
Health Take-Ones
Supermarket Take-Ones
Business Traveler Take-Ones
Take-one displays in high traffic exit areas inside 135 malls nationwide.
Super Saver Family Pak delivered to 25,000 centers in a take-one display.
Ride-along samples handed out in pre-natal classes.
Take-one displays in high traffic college bulletin boards.
Take-one displays in high traffic areas of pizza parlors, beauty/barber shops and other retail locations.
Take-one displays in high traffic hotels, motels, RV lobbies, ski areas and other tourist locations.
Take-one displays in pharmacies and doctor’s office waiting rooms.
Take-one displays in high traffic supermarkets nationally.
Take-one displays in high traffic airports, train stations, hotels and other business traveler locations.
Jan., April, July, Oct.
March, Oct.
Jan., July
Sept., Oct.
Monthly
Monthly
Monthly
Monthly
Monthly
5MM, four times per year
4MM, two times per year
1.2MM, two times per year
2MM
10MM
5MM
2.5MM
5MM
8MM
$65/M
$45/M
$65/M
$85/M
$85/M
$85/M
$85/M
$85/M
$85/M
Windy City Sports
Mag Bag Program
Accenture Chicago Triathlon Bag
Chicago 1/2 Marathon Bag
Samples inserted in event goodie bags distributed at amateur sporting events.
Samples inserted into goodie bags of triathlon participants.
Samples inserted into goodie bags of marathon participants.
April-Nov.
Aug. 23
Sept. 6
60M+
8000
8,500
$100/M
$600
$400
ZAG Marketing
Teen and Tween Athletes
Food Festivals
Spring Break
Casino Sampling Exclusive
Product samples hand-delivered to 9- to 18-year-olds at sports camps, tournaments and related events throughout the U.S.
Product samples hand-distributed to visitors at major food-related festivals nationwide, throughout the year.
Product samples hand-distributed to vacationing college students at major beach clubs, bars, hotels and hot spots during Spring Break.
Product samples hand-distributed to consumers inside many of the largest and most prestigious gaming casino’s nationwide.
May-Sept.
Year round
March
Year round
Up to 500M
Up to 5MM
Up to 500M
Up to 5MM
Varies based on volume/quantity
Varies based on volume/quantity
Varies based on volume/quantity
Varies based on volume/quantity
Target Market Consulting (906) 779-5407 • Target Marketing (631) 271-1130 • 360 Youth (609) 619-8726 • Uniflex, Inc (866)-730-0341 • United States Indoor Soccer Association (312) 321-4775 • Valassis (734) 591-4955 • We Deliver America (207) 307-8888 • Windy City Sports (312) 421-1551 • ZAG Marketing (908) 903-9009