Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve.
Under its biggest music promotion to date, Pontiac is running a contest to find the best unsigned band. The winner will appear on ABC’s Jimmy Kimmel Live and play on the Pontiac Garage in Times Square on New Year’s Eve.
Entrants upload an MP3 track at the www.Countdownto1.com and submit a short essay describing why they should be selected. A panel of judges from Pontiac and Jimmy Kimmel Live will pick the winner.
During the promotion, which ends Dec. 15, consumers can enter a sweeps to win an all-expenses-paid trip for two to the party as the VIP guests of Pontiac and Jimmy Kimmel Live. At the site, consumers can rate the contestant’s music and video submissions or view Jimmy Kimmel’s daily personal selection of Top 10 videos and tracks called “New Music of the Day.”
“The Pontiac Garage has been so successful in providing a nationwide platform to feature young, hip and progressive bands that we wanted to take it to the next level and offer a chance for the next big, breakthrough band to shine in the spotlight,” says Dino Bernacchi, Pontiac advertising manager. “We are focused on bringing great bands and cool, progressive musical performances to music fans.”
Online materials drive entrants and consumers to the Web site.