Procter & Gamble Co. has formed an exclusive licensing agreement with OT OverTime, to market a line of personal care products developed for tweens and teenage boys. This marks P&G’s first line of products for boys ages nine to 16.
The products will be marketed under the trademark “OT” for “overtime.” The line of 11 products include hair care, antiperspirant and deodorant and personal cleansing and are available in Target stores nationwide and Meijer stores throughout the Midwest. They retail for $2.99.
OT OverTime, a Cincinnati-based company, was founded by three former P&G executives in October 2002—Ann McBrien, Karen Frank and Jim Mock—specifically to launch the new line.