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Pearle Vision Chooses DM and Database Specialists

By Jun 23, 2003

Pearle Vision, a subsidiary of Cleveland, Ohio-based Cole National, has retained MBS and Stern Advertising to provide direct marketing and CRM services.

The financial terms of the agreement were not available at press time.

MBS will provide Pearle Vision with Klondike, a marketing database system that will provide the optical retail chain better understanding of its customers and their purchase patterns. MBS is based in Central Islip, NY.

Stern Advertising will develop creative materials for targeted direct mail, e-mail and Internet customer communications, as well as manage the marketing operations and execution of all direct marketing programs. The Pepper Pike, OH-based agency will also provide assistance with database services, customer segmentation and targeting, campaign analytics and program evaluation.

Stern Advertising has been the advertising agency of record for Pearle Vision since 2000.