Noonan’s Game Plan

Posted on by Chief Marketer Staff

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early November.

DIRECT: How do you like your new job so far?

NOONAN: It’s my second day and it’s really fun. I’ve been a member of AIM since 1996, so it’s like coming home.

DIRECT: How would you state AIM’s mission?

NOONAN: It’s pretty simple: helping direct and interactive marketers succeed and make money.

DIRECT: What’s the biggest issue facing AIM members?

NOONAN: Growing their businesses and keeping ahead of the trends and legislative issues in these challenging economic times.

DIRECT: Have you introduced yourself to the AIM board and members yet?

NOONAN: I heard from a couple by e-mail, but I haven’t gotten around to that yet. I really look forward to it.

DIRECT: According to the DMA, of which AIM is an independent subsidiary, your mandate is to add 100 members to 300-member AIM rolls. How will you do that?

NOONAN: My plan is to go out there and articulate our strengths and benefits. For $2,000, there is no other vehicle around that provides the actionable intelligence and moneymaking opportunities for our membership that AIM does. One hundred would be a very nice number to hit. In this economy it’s not going to be easy, but we’re going to do it.

DIRECT: Will you be allowed to leverage the DMA membership to build AIM’s?

NOONAN: I’ll do whatever it takes

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