has promoted Leigh Anne Brodsky, whose leadership as senior VP-consumer products at Nickelodeon has helped grow the network’s multibillion retail dollar licensing department, to executive VP-consumer products.
MERKLE DIRECT MARKETING, INC.: Lanham, MD, a provider of information-based database marketing services, has been selected by the national nonprofit voluntary health agency, The Arthritis Foundation, to provide a full range of direct marketing services. As part of a three-year agreement, the company will help increase the foundation’s membership numbers and donor contributions via direct marketing support.
POLAROID CORP.: Waltham, MA, hired Euro RSCG Worldwide, New York City, to handle global marketing for Polaroid cameras and film. New York shop Euro RSCG MVBMS Partners serves as lead shop, with additional work from Euro RSCG offices in the U.K., Germany and Japan. Incumbent Leo Burnett, Chicago, was a finalist in the review.