Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated at $3 million to $5 million.
The beverage will serve as the official mixer for the Maui and Palm Springs International Film Festivals that kick off the Mr & Mrs T Premium Blend Golf Classic.
Rounding out the activities is a 19th hole cocktail reception, opening night films and parties, brunches and an awards program.
The Film Lovers Sweepstakes awards four, five-day trips to one film festival. The Maui festival takes place from June 12-16. The Palm Springs festival runs next year from Jan. 10-21.
In a separate promotion, Mr & Mrs T, a Stamford, CT-based Mott’s brand, is teaming with Travelocity for its Season of Swinging sweepstakes. Two grand-prize winners will head to the 25th Chicago Jazz Festival, running from Aug. 28 to 31. Ten first prizes award two cases of Bloody Mary Mix. Participants have until July 15 to enter by mail or at www.travelocity.com/mrandmrsts.
Deutsch, Inc., New York City, is handling both promotions. TSE Sports Marketing, New York City, supports the film festival. Meanwhile, Mott’s IBC Root Beer brand is launching two golf-related summer promotions. From June through August, IBC will team with the Professional Miniature Golf Association (PMGA) to sponsor the Family Tee Time Sweepstakes, offering a family miniature golf tour to Orlando, FL. Mail-in entries will be available on all IBC six-packs or consumers can enter online at www.thepmga.com. IBC tear pads offering $2 off a round of miniature golf with proof of IBC purchase will also be featured at 500 PMGA affiliated golf courses. For the third year, IBC will sponsor the Long Drive Tour, a series of professional long drive competitions. Deutsch, Inc., handles.