Millsport and the Marketing Arm, two Omnicom-owned sports marketing companies, have joined operations. The Millsport brand name will be retained, and it will run as a division of The Marketing Arm.
The two entities are combining strengths and a common vision to build the next agency model for integrated, sponsorship optimization, said Howard Jacobs, who has been named president of Stamford, CT-based Millsport, and will report to Ray Clark, founder of Dallas-based The Marketing Arm.
In addition Millsport’s chairman, Bob Basché will serve as The Marketing Arm’s chief relationship officer and Chris Smith, who has overseen The Marketing Arm’s consulting practice for nearly 10 years, has been promoted to chief strategy officer of The Marketing Arm. Basché and Smith will report directly to Clark.