WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids munch, they can read instructions on how to instantly win movie passes or earn a Mr. Incredible inflatable or a mini racecar.
Kellogg’s The Incredibles limited edition cereal is a multi-grain cereal featuring Incrediberry Blast strawberry-flavored toasted corn, wheat and oats. The Incredibles limited edition Incrediberry Blast Pop-Tarts feature wildberry filling and superhero-worthy “Wham-Bam” star icing.
The Incredibles Super Launcher action toys are packed in specially marked boxes of Kellogg’s Frosted Flakes, Froot Loops, Marshmallow Froot Loops and Honey Smacks. Instant-win movie passes can be found on specially-marked boxes of Kellogg’s Disney/Pixar Finding Nemo cereal.
The Incredibles Mini Skateboards are available as a mail-in offer on specially-marked boxes of Kellogg’s Pop-Tarts toaster pastries. A four-foot tall Mr. Incredible inflatable is available as a mail-in offer on Kellogg’s Frosted Flakes, Rice Krispies, Froot Loops and Honey Smacks.
A Super Launcher set of one launcher and six discs is available as a mail-in offer on specially-marked boxes of Kellogg’s and Keebler cereal bars. The Incredibles limited edition mini racecar, a replica of the No. 5 Kellogg’s racecar driven by NASCAR driver Terry Labonte, is also available as a mail-in offer. The promotions end Dec. 31.
Support for the new products rollout include TV and print advertising as well as retail merchandising displays that highlight The Incredibles promotion. Fans of the animated superhero adventure — which debuted last month earning $70.5 million in its opening weekend — also have a chance to win prizes through multiple promotions and consumer giveaways from Kellogg’s.