In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog that would benefit women artisans.
Ten years later Femail Creations earns about $10 million in revenue annually through print and online channels, and is expected to hit $12 million in 2007. Now Hammond’s launched another business, Barefoot Parties, which enables women to sell things like charm bracelets and bathrobes at parties in their homes, in a manner similar to Tupperware. Hosts are paid differing levels of weekly or monthly commissions.
Hammond mortgaged her house and put in a lot of sweat equity to get Femail Creations off the ground.